How to Customize Your Back in Stock Alerts During Coronavirus

With the coronavirus pandemic, shoppers are panic buying and many stores are seeing stockouts. But, stores can’t afford to lose interested shoppers due to this issue. In this blog, we will help you understand how you can set up and customize your back in stock messages. With these alerts, you can avoid losing customers during stockouts.

Why Should You Set Up Back in Stock Alerts During This Time?

When products are out of stock, shoppers who are interested in the product will bounce off your Shopify store. They will visit your competitors and shop for a similar item from them. You end up losing out on potential sales. With an option to subscribe to back in stock messages, your store visitors will be able to subscribe. When the product is back in stock, they will receive an alert through their preferred mode of communication. They will then come back to your store to buy the item. If you haven’t already, set up the Back in Stock - Restock Alerts App and get started with back-in-stock alerts, sending alerts using 4 different communication channels.You can read about the different channels you can enable for in-stock alerts:

Best Practices for Back in Stock Alerts During Coronavirus

Now that you’ve set up in-stock alerts on your Shopify store, you need to adapt your messaging to fit the circumstances. Since your delivery process, shipping time, etc would be drastically different than usual, you need to make such details clear to your shopper. Here are 4 best practices we recommend when setting up back in stock alerts during this time:

1. Customize your subscription widget

When shopping during this time, consumers are worried and panicked. When they see a product out of stock, especially an essential item, they will launch into worry. With the subscription widget, you can communicate and reach out to them in an empathetic manner to reassure them that the product will be back in stock very soon. Here’s an example:

Another way to write the copy within the subscription widget is by adding a specific timeline for restock. Such a timeline can provide shoppers with an estimated date. Having a concrete date will make your shopper feel more at ease.

You can also edit the confirmation message that shows after shoppers subscribe to reflect this warm tone:

2. Customize your back in stock message to fit this time

Ensure that your back in stock messages (across all channels) specify that stocks may not last for longer. With such a disclaimer, shoppers will be aware that when they do click through to your store, they may see the product out of stock again, depending on its popularity. It will also make shoppers rush back to your Shopify store to get the item.This short message is crucial and must be added to all channels— email, SMS, web push, and Facebook Messenger. Something as short and descriptive as “Stock availability is subject to demand” will be effective.

3. For emails, add personalized recommendations

You can include personalized recommendations within your back in stock email. This can ensure that you are maximizing your efforts to re-engage interested shoppers. If shoppers are buying essential products, they may have already bought the product from another store. With a product recommendation widget, you can show your shoppers other products that are related to the one they were interested in. With this, they will be more likely to come back to your Shopify store and purchase. Shoppers may have already bought the product and this widget can help bring them back despite this.Back in Stock and WISER have integrated to provide you with this powerful feature. You can read about adding product recommendations on your back in stock email here.

4. Add information explaining delivery and shipping procedures

Keeping your shoppers updated with your procedures is crucial to ensure that they trust your store and would want to shop from you. Within your back in stock messages, you can outline the safety measures you are taking, how you’re ensuring delivery safety, and any shipping delays that shoppers would face. In the back in stock email, you can add all these details in bullet points or even link to a page that contains this information.Due to character length restrictions, you won’t be able to go into such details for the other 3 channels. For SMS, Facebook Messenger, and web push notifications, you can instead add a small note under the copy about the product restock like this:“Note: Products are manufactured, packed, and delivered in a hygienic manner. Shipping is delayed by 3 days longer than usual.”

Keep customers engaged with back-in-stock alerts

Shoppers who are interested in your products have a high intent to buy. With back in stock alerts set up, you can effectively engage shoppers and bring them back to your Shopify store to shop from you.If you’re looking for other engagement tactics, you can read our guide on strategies you can set up to keep your store running during this time.We hope this helps you customize your back in stock alerts and nudge your shoppers to make quick purchasing decisions.

Ready to set up back in stock alerts on your store?

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Kina & Tam

Australia

"I've had the app for about 2 weeks now and it has helped me get a few extra orders. I wasnt sure if it would really help but it’s increased sales by about 20% so far and clients generally dont mind waiting because its very clear that they are placing a back order."

Legion Health

Australia

"I love this app because it gives our customers the option of pre-ordering their product before it's released. Plus it helps us to continue having revenue whilst we wait for our supply. I am very happy with the customer service too. Highly recommend this app!"

Percy’s Powder

Australia

"Increased sales by 20%. We always have pre orders waiting when our stock arrives. Recommended to anyone who wants to maximise bottom line."

SpaceTek

Australia

"Helps me inititiate pre orders for my customers so I can manage sales! Helps me better understand the demand I have coming in for an item."

Chérie Lane

United States

"I just started using the app and so far I am loving it. It helped me launch my pre-orders and allows me to collect orders on items that have sold out for the time being. A plus for my revenue stream. The support staff is very helpful and patient. Absolutely recommend this product."

Life Light Healing Services

United States

"Helped my business a lot! Perfect app. No problems in using it and very very good support. Would install it without a doubt."

CAINTÉ

Australia

"A very useful tool, simple and with a good customer support service. It has helped us to sell products that we do not have in stock yet."

Andromeda Moto

Spain

"This app has made me soooo much extra money and helps with knowing exactly what inventory and sizes to restock! It’s easy to install and customize, not to mention the super fast and friendly customer service! I literally could not be any happier with this app. It is a game changer!"

MBM Swim

United States

"If you don't have this app your losing sales. No question about it. We are making so much more money on our new release items and out of stock products."

Seek Jesus

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"This apps brought me $900 on the free plan, I've upgraded now as I'm sure it'll do even better for my sales. The customer service is amazing, helped me with using the app super quick responses and solved my question with ease. Thanks!"

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"This app is great for scaling businesses that are struggling to stay in stock. Before integrating this app I had trouble keeping track of customers who wanted to buy my products that were sold out, now as soon as I'm back in stock the sales come in by themselves.”

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"This app is so valuable to our store. We like to alert customers of up coming new releases, so people sign up to be "notified". Helps us limit over ordering, and customers are happy as they get notified instantly when stock is in stock. Helps with sales and moving stock quickly. Fantastic App"

OzToyStore

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"This app has made me soooo much extra money and helps with knowing exactly what inventory and sizes to restock! It’s easy to install and customize, not to mention the super fast and friendly customer service! I literally could not be any happier with this app. It is a game changer!"

MBM Swim

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"If you don't have this app your losing sales. No question about it. We are making so much more money on our new release items and out of stock products."

Seek Jesus

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Lakes Rivers Streams

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Zani Collective

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NOTIQ

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"Great product, I think after the 2nd day of using it we had already gotten $188 in sales from the reminders. It's nice because sometimes people return an out of stock item that we wouldn't normally announce a restock for. I also had a question about something and they responded very quickly in the chat."

Geode Swimwear

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"This app has been amazing for our company! We are able to have people sign up for an item that we are in the process of making, or an item that is out of stock. Once the item arrives, we generate a lot of sales from this app!”

Godiva's Secret Wigs

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"Great app!! I needed a way to quickly and efficiently alert my customers when items were back in stock and this app does the trick!! One of my favorite features is the "Text" option, so my customers get an almost immediate notification! This app has definitely increased sales!

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Xstream Audio Systems

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"This app is so valuable to our store. We like to alert customers of up coming new releases, so people sign up to be "notified". Helps us limit over ordering, and customers are happy as they get notified instantly when stock is in stock. Helps with sales and moving stock quickly. Fantastic App"

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