Everyone is looking for quality when shopping. By enabling the reviews and ratings filter on your Shopify store, you can allow your shoppers to search for quality products on your store and help them checkout easily. With this filter, you can successfully convert 10x more visitors into customers. Let’s dive into what the reviews and ratings filter is, why it works, and how you can set up.
What is the Reviews and Ratings Filter?
The reviews and ratings filter is a search filter that allows shoppers to narrow down their product search based on the ratings that the product has. Shoppers can filter their search to include only products with 4 stars or more. This way, they will only be shown products that have been rated high by other customers.Amazon allows shoppers to filter their search by average customer reviews so that shoppers can narrow their search down to the best products.
You can easily set up product search filters on your Shopify store and increase your conversions with the Search Filters Recommendations app.
Why Do You Need to Add the Reviews and Ratings Filter on Your Shopify Store?
There’s no denying that quality is a driving factor when a shopper chooses to buy a product, 34% of shoppers focus on quality when purchasing from a brand. However, when shopping online, consumers can’t touch or feel the product to understand what it is like and whether it is of high quality. With the reviews and ratings filter, shoppers can quickly filter down their product search to include only the best and high-quality items. Based on how consumers shop online, reviews make a difference.84% of people trust online reviews as much as they trust recommendations from friends.Reviews inform shoppers exactly why a product is worth the purchase. Since these reviews are written by other customers, shoppers can get an honest opinion. In fact, customer reviews can increase conversions by 270%.Apps like Judge.me, Loox, and Growave make it easier for you to collect reviews and display them on your Shopify store.Just setting up reviews isn’t enough! You also need to make it easier for shoppers to scan and shortlist products using reviews. Adding the reviews and ratings filter within your product search is the best way to do this.With the filter, your shoppers can narrow their search without having to open each product and see how they are rated. The filter will make their experience on your Shopify store much more convenient.
Setting up Reviews and Ratings Filter on Your Store’s Search Filter
With just 2 steps, you can set up reviews and ratings filter on your Shopify store’s search and enrich your shopper’s experience.
Step 1: Integrate the Search Filters Recommendations App with your review app
Before you can enable the reviews and ratings filter on your Shopify search, you need to connect your search filter app with your review app. Currently, the Search Filters Recommendations App integrates with 4 review app. You can find the instructions on how to integrate the review app to the Search Filters Recommendations App by clicking on your preferred review app here:
Step 2: Add the reviews filter on your filter widget
You can then go to ‘Filters’ from the menu and click on ‘General’ from the dropdown to see all the filters you’ve set up. From here, you can click on the 'Add new filter' to set up the reviews and ratings filter on your store.Once set up, the filter will be shown to your shoppers when they open your catalog or when they search for a product.
Best Practices When Setting Up Reviews and Ratings Filter
1. Choose where you want to display your filters
When setting up, you can choose how you want to display search filters on your Shopify store. It can be placed within the top section, in the sidebar, and can be arranged by name, number, or manually, according to your preferences.
2. Ensure that your products have reviews
When you add this filter, you need to ensure that at least a majority of your products are reviewed and rated by your customers. This way, shoppers who filter by reviews won’t have to deal with empty search results.
As you can see in the example above, a majority of products are not rated. If you set up this filter with unrated products, new store visitors are likely to leave before even starting their search.
Convert Store Visitors into Customers With the Reviews and Ratings Filter
Improve your online shopping experience and ensure more visitors turn into customers by enabling this filter on your store’s search. With the Search Filters Recommendations app, you can set up the search filter feature on your Shopify store and simplify how shoppers find products on your store, resulting in quicker conversions.What’s more, you can monitor how shoppers are searching on your store, along with the filters they use to ensure that you can optimize your store’s experience and ensure they get satisfying search results.Install the Search Filters Recommendations app now.
